Sametz Blackstone Associates

Donor 3.0: connecting with the prospects of today, and tomorrow

University Business
by Eric Norman

When it becomes harder to raise funds—and the definition of success is coming up with just 90 percent of last year's revenues—fundraisers must better understand their donors and the different tools and approaches needed to connect with them if they're to influence and motivate a new generation of donors.

Brand control to Major Tom: the new rules of brand management

MarketingProfs.com
by Roger Sametz

Yes, the new age of extreme participation is a challenge for brand managers. No, you haven't lost control.

Achieving true visual coherence: building a brand identity toolkit that's flexible, durable, shareable—and yours

MarketingProfs.com
Number five in a seven-part series, 'Branding in the age of social'
by Roger Sametz

In today's decentralized, tweeting, demand-printed, www universe, achieving compelling visual coherence is tough. How do you create a visual brand system that can be shared, taught, and support all you're doing across different media?

Leverage your inner lemon: use 'Brand Judo' to flip negative perceptions into memorable campaigns

Entrepreneur.com
by Brandon Walsh

"Brand Judo" can be described as the practice of turning negative brand perceptions into positive ones. The practice of Brand Judo can help undermine your opponents' marketing campaigns and insulate your brand from ongoing or potential attacks.