Wheeler is well respected for its academic rigor in the highly competitive Providence educational landscape, and has educated generations of students who have gone on to prove the value of their experiential, if-you-can-dream-it-you-can-pursue-it approach.
The appointment of a new Head of School elevated some priorities for Wheeler’s communications team: the need to drive greater enrollment in their nurturing, joyful Lower School experience, less known than their Middle and Upper Schools; the desire for a visual and verbal brand that would better reflect the personality of their creative, dynamic community; and the mandate to increase interest in—and greater attendance at—their recruiting events.
We developed a new brand for Wheeler that better reflects who they are, and tells a memorable and compelling story to more audiences. This brand has been realized in:
- a new website that gives each school a starring role (launching in summer 2019);
- a full suite of marketing collateral, including a new viewbook and new Open House materials;
- a targeted print and digital advertising campaign, including Facebook and Instagram ads and Google Ads; and
- a newly revamped Wheeler magazine that builds a stronger connection to parents and Wheeler’s alumni.