Thinking

Thinking featured image

Our practice—how we progress in our disciplines and advance the goals of our clients—is never static. As we learn from each engagement, from our clients, from new technology, and from one another, we share our evolving thinking in published articles, podcasts, webinars, and conferences—and here on our website. We hope you find the insights below to be of interest.

Articles, webinars & more

Eager to make a real connection? Don't be a bot.

By Ronni Reich for Brand Matters (newsletter)

Brand-driven innovations work harder for you

By Roger Sametz , Gabriel van Aalst for League of American Orchestras (webinar)

Helping brands make their mark

By Sametz team for Sametz.com (portfolio)

What for-profit businesses can learn from nonprofits

By Roger Sametz , Mark Volpe for Forbes (article)

Brand, firsthand: branding in academia with Lyn Chamberlin

By Roger Sametz , Lyn Chamberlin for Sametz.com (video interview)

Brand-building for academic innovators

By Roger Sametz for New England Journal of Higher Education

When change is necessary: five reasons to embark on rebranding

By Roger Sametz for PR News (article)

When change is unnecessary: five reasons not to embark on rebranding

By Roger Sametz for PR News (article)

Telling your institution's story visually

By Alex Budnitz for Call to Action / Inside Higher Ed (article)

Your board as brand ambassadors

By Tony Martignetti for Nonprofit Radio / Philanthropy.com