Thinking

Articles, interviews, profiles, and more from our team.

Whether we’re exploring design as content, the power of research-driven brand strategy, fundraising strategies, what for-profits can learn from nonprofits, brand-building for the finance industry, or energizing your organization with refreshed messaging, we love digging in to the thinking behind the doing. We invite you to dig in, too.

Six nonprofit strategies to help your for-profit business thrive

By Roger Sametz for MarketingProfs

Brand-building for academic innovators

by Roger Sametz for New England Journal of Higher Education

Your strategic plan is approved. Now what?

by Roger Sametz for massnonprofit news

Measure twice, cut once: going for fit in academic marketing

by Roger Sametz for Recruitment & Retention (in two parts)

Mobilizing effective brand ambassadors

by Meg Fowler Tripp for Call to Action (Inside Higher Ed)

It's time to re-brand. Or maybe not

by Roger Sametz for TargetMarketing

When building a brand, start here

by Caity McLaughlin Lischick and Roger Sametz for Call to Action (Inside…

Build your website from the brand up

by Brandon Comstock for Higher Ed Marketing Report

5 questions to ask before you outsource your communications

by Meg Fowler Tripp for the Center for Association Leadership

Building your school’s brand mosaic: ensuring your story is heard

by Roger Sametz for Higher Education Marketing Report

Brand you can hold in your hand

by Michael Eads for Call to Action (Inside Higher Ed)

Creating compelling, share-friendly content for your arts organization

by Meg Fowler Tripp for National Arts Marketing Project