The Sydney Symphony Orchestra is a successful, vibrant, relevant organization—with a strategic plan to make it even more so. It weathered the global financial downturn and concurrent downturn in arts attendance better than many, and it has a new Chief Conductor and Artistic Director.
But there were threats to its success, and we were brought in to help the organization to better understand and promulgate its story and to develop a more integrated brand architecture, and to re-vamp completely the Symphony’s visual expression.
Tactically, we produced a completely new set of marketing materials, all new formats for advertisements, education, and development materials, and consulted with their in-house web team on phase 1 of a web update.
The results have been great: the best subscription stats in the last 20 years and improved numbers for their make-your-own Connoisseur’s program.
Another sign of success: the brand attributes and main messages are now part of everyone’s vocabulary.