Dallas Symphony Orchestra
A new web presence strengthens connections with patrons, drives earned and contributed income, and positions the DSO as one of the world’s great orchestras.
A cornerstone of the Dallas cultural landscape, the Dallas Symphony Orchestra is the city’s destination for uplifting, entertaining musical experiences, as well as for innovative, enriching educational opportunities. The DSO is known for its artistic excellence and for programming that includes something for everyone—performing both within the inspiring Meyerson Center and across the community.
But the organization’s web presence was disparate: well-regarded educational content was housed in a separate site for which the organization didn’t get sufficient credit; would-be attendees and donors had difficulty getting the information they needed to act in the DSO’s favor; and a rich (and growing) trove of audio and video talks and performances were obscured.