An integrated design system for the leader in integrated blood management solutions

Haemonetics has grown rapidly: from a niche device manufacturer to a leader in blood management solutions, offering end-to-end consulting, hardware, software, and implementation services for the plasma, whole blood, and hospital industries. We’ve collaborated to define and implement a brand strategy and visual system that integrates its many acquisitions, facilitates solutions selling, and helps the organization realize its strategic vision.

Through the whole-hearted embrace of a unified approach to visual and naming conventions, Haemonetics’ complex product lines connect visually and verbally, helping the sales team start conversations on “square two.” We’ve collaborated on six annual reports, the design of trade show booths, story-telling infographics, icon and product identification systems, and a full spectrum of print collateral.

Annual report

Annual report spread
Annual report spread
Annual report spread

BloodTrack brochure

BloodTrack brochure spread

Plasma marketing series

Plasma marketing series spread
Plasma marketing series spread

Software packaging

Software packaging

HaemoBank brochure

BloodTrack HaemoBank brochure spread

Sell sheets

Sell sheets spread

Corporate overview

Blood Management Solutions spread
Enhance patient care and improve your cost management spread

Comprehensive blood management solutions brochure

Comprehensive Blood Management Solutions spread

Integrated plasma solutions advertisement

Integrated Plasma Solutions spread

Visual brand guidelines

Visual guidelines spread