Fuller Craft Museum

Spreading the word about a distinctly New England home for contemporary and traditional craft collections

In collaboration with the Museum’s board, we worked to re-define, re-name, and re-position what was once a conventional museum favoring Western art––struggling with declining attendance and contributions.

Since the new brand rollout, membership is up by 44%, development efforts have exceeded their goals by well over 100%, and we recently launched a major donor program titled Fuller Craft Circle for charter donors with annual commitments that exceed $10k. Within six months, Fuller Craft Circle has some thirty members with commitments ranging from $10k to $100k. We have also helped to define institutional advancement goals over the next 12 months, 3 years, 5 years and 10 years, and we are helping create the attendant communications necessary to achieve these goals. When the Museum was listed in a Globe editorial paired with the MFA, we knew we had achieved a much higher level of visibility and respect.

Communicating mission with image

Fuller Craft Museum identifier
Fuller Craft Museum exhibit book
Fuller Craft Museum exhibit book
Fuller Craft Museum The Perfect Collection exhibit brochure, cover and interior
Fuller Craft Museum exhibit book covers: The Edges of Grace, The Perfect Fit, Pulp Function, Trash Formations
Fuller Craft Museum Trash Formations exhibit book interior spread
Fuller Craft Museum Graceland invitation up-close
Fuller Craft Museum Trash Formations exhibit book close-up of cover
Fuller Craft Museum The Perfect Fit exhibit book cover and interior spread