In collaboration with the Museum’s board, we worked to re-define, re-name, and re-position what was once a conventional museum favoring Western art––struggling with declining attendance and contributions.
Since the new brand rollout, membership is up by 44%, development efforts have exceeded their goals by well over 100%, and we recently launched a major donor program titled Fuller Craft Circle for charter donors with annual commitments that exceed $10k. Within six months, Fuller Craft Circle has some thirty members with commitments ranging from $10k to $100k. We have also helped to define institutional advancement goals over the next 12 months, 3 years, 5 years and 10 years, and we are helping create the attendant communications necessary to achieve these goals. When the Museum was listed in a Globe editorial paired with the MFA, we knew we had achieved a much higher level of visibility and respect.