Over the course of 1o+ years, we’ve collaborated to help Direxion transform into a dynamic leader in the alternative investment space. In February 2006, we led a complete re-naming, re-branding, and repositioning of the company, and continue our work today with a wide range of communications projects including multi-media advertising campaigns, websites, social media consulting, educational collateral, tradeshow materials, and much more.
In November of 2008, we helped launch the company’s innovative new line of leveraged ETFs. A sub-brand and messaging platform were developed, along with a new website, tradeshow materials, and a multi-media advertising campaign. In 2014, we planned and designed a dynamic new website (combining the Direxion Funds and Direxion Shares brands under a refreshed Direxion Investments brand complete with updated visuals and messaging), and continue to create and produce advertising campaigns across media (video, web, TV, print) for their evolving suite of products.
Through this collaboration, we’ve seen Direxion grow from four full-time staff to more than 30, with assets under management increasing significantly as well. Our work has garnered a number of awards, including the Mutual Fund Education Alliance’s “2008 Star Award for Best Advisor Web Site,” and Fund Action’s “2008 Fund Marketer of the Year” award for the Direxion Shares communications program. Assets under management have increased nine-fold since we began our engagement.