Up front and personal

by Roger Sametz for University Business

In the intervening four decades, purchasing leads and college fairs have become a bigger deal and, of course, Web sites and other e-communications provide options beyond the classic printed view book. But how academic marketers think about connecting to prospective students–– and to those who influence their decisions––often doesn’t leverage what newer technologies offer, connect new with old, nor take advantage of practices that increase personal connection.

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