When the pandemic began in 2020, arts organizations of all kinds were left scrambling for ways to connect with their audiences and prospective audiences when they could no longer welcome them into theatres, halls, and performance spaces in person. The organizations that adapted effectively to this brave new world and overcame their challenges not only kept their audiences—they strengthened their brands.
Roger Sametz joined our friends at Arts Reach for an information-packed webinar designed to help arts marketing, communications, and fundraising professionals build on the their innovative responses to the pandemic to build their brand equity.