Indianapolis Symphony Orchestra

Arts organizations like ISO face multiple branding, marketing, and fundraising challenges: how the arts are “consumed” is continually changing; there is the constant drumbeat to engage younger, more diverse audiences; and audiences and donors are not homogeneous—a planned giving prospect needs to be engaged differently than a prospective first-time attendee, new donor, teacher, or sponsor.

We create brand and communication systems that attract new audiences, make loyal audiences feel at home, keep multiple income streams healthy, and enable each client to realize—and live—its mission and vision.

We’re digging into our brand and web proposals for ISO. Thank you for the opportunity to share our approach, thinking, and experience with you and your team.

Relevant case studies

Selected performing arts projects: brand engagements and Tessitura / WordPress web projects.

Detroit Opera

A dynamic new web presence, brand architecture, and messaging for a leading opera company

Dallas Symphony Orchestra

A new web presence to bolster patron engagement, revenue, and the DSO’s global standing

New Jersey Symphony

Evolving a brand as bold as the orchestra—and bringing it to life

Segerstrom Center for the Arts

Building understanding, engagement, and support for this preeminent performing arts presenter

Seattle Symphony

Building a brand for an orchestra as innovative as its host city

Boston Symphony Orchestra

Evolving the iconic brands of a renowned cultural institution

Hartford Symphony Orchestra

Evolving a lively, sophisticated, inclusive brand to engage diverse audiences

Lyric Opera of Chicago

Redefining what it means to be a great opera company in the 21st century

Relevant thinking

Insights for orchestra and performing arts organizations: keeping communications fresh while building brand equity; making the most of pandemic-driven innovations; and equipping your board to be confident and enthusiastic brand ambassadors.