Designing dialogues
by Roger Sametz the Design Management Institute Journal
Communication strategists, writers, and designers can do much more than just make artifacts of paper and pixels that get “pushed” out into the world. By listening to and learning from constituents, and by reframing communications as an opportunity for creating and managing dialogues that engage customers and prospects, they can plan and implement “customized” communication paths and initiatives that build closer relationships––and deliver increased value to their client organizations.