A strong brand moves prospective donors from “this seems like a good idea” to “I really want to support this organization.”
During COVID, with fewer opportunities to demonstrate one’s vision and impact on the stage, in the classroom, in the lab, or in the community, powerful stories, strong communications, and consistent messaging became even more vital—especially as nonprofits of all stripes sought to strengthen annual fund initiatives and boost capital campaign contributions.
This session, presented for members of the Association of Fundraising Professionals, Massachusetts, guided frontline fundraisers, executive directors, and communications pros through best practices around how to strengthen and leverage their organization’s brand and communications to connect institutional priorities to donor passions—and get a check!
Examples demonstrated how a range of nonprofits were staying close to their donors and increasing the gravitational pull of their brands during the pandemic. The original presentation included a series of questions for participants to think about in advance, this presentation, and time for attendees to ask questions and share ideas.
Lyn Chamberlin is a seasoned communications professional who has held senior leadership positions across a diverse range of academic institutions, on top of her work as a brand consultant for companies like Polaroid, Navigant, and Blue Cross Blue Shield Massachusetts, an Emmy award-winning television producer, and a coach for women in leadership.