Mosaic branding

Our approach to branding in a complex world.

Since 1979, Sametz Blackstone has worked with organizations of different sizes and stripes to better define their place in the landscape; attract new constituents; engage with their existing communities; connect with potential partners and influencers; reinforce desired attributes; reshape misperceptions; build comprehension of specific products, practices, or programs; and add value to their brand.

The goal, of course, is to build a mosaic that projects the image you want out there—by being intentional about what you can control, and by influencing what you can’t.

We believe promulgating your story is like building a mosaic: you place some of the tiles through the communications you make and control, while other tiles are placed by people outside of your control—through social media conversations, by media independent of you, and by your history. The goal, of course, is to build a mosaic that projects the image you want out there—by being intentional about what you can control, and by influencing what you can’t.

Getting to your mosaic brand

We learn enough—by looking inward and outward—through interviews, audits, and quantitative surveys, to understand clients’ goals, challenges, competition, and constituencies (and what those people care about—what influences their decisions);

We craft content and digital strategies through analysis (tempered by years of experience) that make the best use of media, connect constituent passions to an institution’s mission and offerings, and serve as a basis for developing specific stories that advance and prove big-picture themes;

We evolve systems for visual expression that are informed by an organization’s attributes—those that are “owned” and those that are aspirational—that can both build coherence across communications, and have the flexibility needed to “tilt” for different audiences and initiatives;

We build whatever needs to be built, whether that involves a complete digital universe, integrated marketing collateral, or just the most differentiated, compelling viewbook;

We document and train our clients’ staff and vendors—to build a bigger team—so all who communicate on behalf of an organization can do it effectively, creatively, and fluently;

We ensure that our clients own the thinking and approaches so whatever we’ve collaborated to do is an in-house asset that continues to deliver value.

We ensure that our clients own the thinking and approaches so whatever we’ve collaborated to do is an in-house asset that continues to deliver value.

Everyone on our interdisciplinary team of 17 full-time strategists, designers, writers, and digital developers thinks this way. We all collaborate with our clients to evolve the underpinnings of a client’s communications needs; to develop the strategies and verbal and visual platforms that translate those needs across print and digital communications; to create targeted communications that both support specific initiatives and work hard to build brand meaning; and to ensure we’re always engaging client stakeholders along the way, and transferring our thinking and knowledge.

Results!

Whether we’re working on an integrated suite of admissions materials or a discrete project, our collaborative efforts advance organizational goals both internally and externally—and often, save some money and time along the way.

Start tessellating!

 

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