Emerging in an emerging market
by Roger Sametz for Mass High Tech
“If we build it, they will come,” an aphorism that could have been coined in the halls of MIT in those heady days when Route 128 was a lot more than the connecting link between two bits of I-95, is now more appropriate in its opposite configuration: “It’s not enough just to build it.” Stellar thinking alone may not be enough to get “them….to come.”
New technologies and their applications are often less successful than they might be (and the people and companies behind them less successful than they want to be) because the people behind the innovations thought a great idea would sell itself.