By affecting how people think and act and by connecting an organization to its constituents’ values, design can enhance performance. Roger Sametz and Andrew Maydoney present a model of design that articulates these outcomes and how best to leverage them. Their discussion is about communications design, but their insights are applicable across a range of design arenas.
Courtesy of the Design Management Journal a publication of the Design Management Institute (www.dmi.org). Individual copies of this and other DMI Journal articles are available for purchase at www.dmi.org/publications.