Creating and communicating value(s)
by Roger Sametz for the Design Management Institute Journal
By affecting how people think and act and by connecting an organization to its constituents’ values, design can enhance performance. Roger Sametz and Andrew Maydoney present a model of design that articulates these outcomes and how best to leverage them. Their discussion is about communications design, but their insights are applicable across a range of design arenas.
Courtesy of the Design Management Journal a publication of the Design Management Institute (www.dmi.org). Individual copies of this and other DMI Journal articles are available for purchase at www.dmi.org/publications.