For Boston’s public media powerhouse, we’re engaged in four projects that are significantly changing how the organization connects to its diverse constituencies.
We collaborated to implement a new set of brand strategies across the organization—working with print, online, and on-air communicators to elevate the master brand, and more closely connect the organization’s platforms and programs. The goal was to establish a system that supports the brand position, provides a measure of consistency across the organization, and helps the organization get more credit for all its great work.
Based on internal and external research—and a review of the competitive and relevant landscape—we developed a modular messaging system that is helping staff and volunteer leadership to confidently and comfortably talk about the WGBH of today—and help the organization secure its leadership position as an “idea factory.”
We have just rolled out a new framework for visual expression for WGBH, enabling all those who communicate on behalf of the organization’s television, radio, online, and educational initiatives can advance dialogues that promote participation and support.
We were part of a team that has revamped wgbh.org—a massive, smart, multimedia site with many points of entry and interaction. The new wgbh.org will lead the PBS pack in how it advances fundraising, audience development, and brand-building. We were the strategists, brand and content consultants, and visual designers for this project. All was documented in a brand extranet site.