Brandeis High School Summer Programs

Using the Brandeis University’s summer programs for high school students as a “lab”—while also incorporating quantitative and qualitative research we conducted with tens of thousands of undergraduate applicants and graduates, parents, and mentors / counselors—we’ve been collaborating to define a brand direction.

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With our findings in hand, we re-tooled both messaging and communications for Brandeis high school summer programs to increase this initiative’s revenues—and its value as a pipeline to undergraduates that “fit.” The colorful, cross-media, integrated suite of communications—including a print viewbook, postcards, a re-designed website, a mobile website, social media design objects, banner ads, and e-communications templates—has generated a very positive response from both the Brandeis community and prospects.