Sametz Blackstone Associates | Brand strategy, design, and digital media

The New Suffolk.edu is LIVE!

S@m3tZadm1n — Tue, 04 Dec 2012 21:46:21 +0000

After months of collaboration between Suffolk University, Sametz Blackstone, and Viridian Spark, phase 1 of the new Suffolk.edu is live! The new site is a reflection of Suffolk University’s energetic urban campus, the determination and intelligence of the school’s students, alumni, faculty, and staff, and the deep commitment to excellence that permeates the school’s culture. Our recent re-branding project with the school is reflected in the look, feel, and content of the new site, and we’re excited to see where this new resource will take them. Keep an eye out for ongoing additions, as well as phase 2, which will include launch of new sites for Sawyer Business School, Suffolk Law School, the College of Arts & Sciences, and more.

Longtime Sametz Blackstone collaborator, Direxion, launches new website

S@m3tZadm1n — Fri, 30 Nov 2012 21:36:02 +0000

Our longtime collaborators at Direxion have launched an elegant, dynamic new website in partnership with our strategy, design, and digital media teams. We’ve had the opportunity to work with them on a host of branding, communications, and digital projects, and this newly finished product reflects the creativity and excellence their team has brought, and continues to bring both to our shared enterprise, and to the work they do. The enhanced website allows advisors and investors to quickly access original research and detailed information about alternative investment strategies and Direxion’s investment products.

Olin College: changing the face of engineering education

S@m3tZadm1n — Fri, 23 Nov 2012 21:33:25 +0000

We recently signed on to collaborate with the communications and marketing team at Franklin W. Olin College of Engineering, in Needham, MA, on a refresh of their brand foundation and look and feel. This rapidly rising star in the engineering education space is one to watch, and we’re proud to be a part of the effort to promote their unique perspective and programming. After spending time on the campus and getting to know the faculty and students a little better, we’re impressed by the personality, warmth, and unique spirit of their community. We look forward to what we create together!

Mount Ida College teams up with Sametz Blackstone to rebrand for a new generation of students

S@m3tZadm1n — Fri, 16 Nov 2012 21:28:44 +0000

We’ve just completed a comprehensive audit and analysis of the Mount Ida College brand, and offered our recommendations for their communications efforts in the years to come. There are many exciting opportunities afoot as we enter the next phase of creating a new brand and communications (including a new website) for this private college in Newton, MA that combines liberal arts education with career-focused training. We’re proud to be collaborating with Mount Ida to generate the interest and support they deserve.

Chorus America earns industry accolades for their new digital presence

S@m3tZadm1n — Fri, 09 Nov 2012 21:23:01 +0000

Chorus America is the winner of the 2012 ASCAP Deems Taylor Media award, recognizing their “outstanding” website. Sametz Blackstone collaborated with the Chorus America team to create an effective source of information and resources for the US’s national chorus association, and to integrate programs and content in a dynamic new way on the web. We congratulate them on this much-deserved award, and wish them continued success at ChorusAmerica.org.

Re-envisioning Project Bread: the multifaceted organization behind Boston’s famous “Walk for Hunger”

S@m3tZadm1n — Fri, 02 Nov 2012 21:18:00 +0000

You don’t have to have spent a ton of time in Boston to know about the Walk for Hunger: an annual 20-mile trek aimed at raising funds for, and raising the profile of, anti-hunger programs throughout Massachusetts. But Project Bread is doing much more than walking—and they’re ready to share their work and vision with a much broader audience. Sametz Blackstone is on board to help refine Project Bread’s brand foundation (the first of a number of communication tasks), and to help them to connect with people and groups who care deeply about what they do, and the impact it has on our state. Our first lesson? We’ve learned that the opposite of “hungry” isn’t “full,” but rather, “healthy.” It’s a new and powerful way of looking at the problem of hunger—and a paradigm shift we’re excited to support.

How to cultivate donors in a transactional world

admin — Fri, 02 Nov 2012 18:02:17 +0000

Our world is increasingly defined by transactions, and short-term ones at that. That creates an obvious conundrum for nonprofit fundraising, where building relationships over time is at the core of what “development” is all about (and indeed, why “development” is often the preferred term to “fundraising”).

Sametz Blackstone is a Friend of Blackstone School

S@m3tZadm1n — Fri, 26 Oct 2012 20:20:32 +0000

If you look out the front windows of the brownstone that houses our team in Boston’s South End, you get a clear view of Blackstone Square… and beyond that, Blackstone Elementary School. Every day, we see crowds of kids coming together to learn, to play, and to grow into the best people they can be. Friends of Blackstone School was convened to provide the school community-based support in reaching its goals and providing the best experience possible for a very special group of young people. We’re proud to have donated our services to create a logo, a visual system, and a simple WordPress website to help the Friends share their vision and successes with supporters in Boston and beyond.

A new digital home for New American Paintings

S@m3tZadm1n — Fri, 19 Oct 2012 20:15:28 +0000

We’re in the thick of designing and developing an exciting new website for our friends at New American Paintings (eventually to be discovered at here, though there’s much to enjoy there even now…). Our goal is to create a site that captures the artistry of their publications and provides a window into contemporary painting for audiences the world over. Look for launch right around the new year. Stay tuned!

A new brand for Suffolk University

S@m3tZadm1n — Fri, 12 Oct 2012 19:58:13 +0000

We’re excitedly collaborating with Suffolk University—the only academic institution in the state situated at the bustling intersection of Boston’s finance, government, and cultural districts—to refresh their brand, and give the University a new unified look and feel that accurately represents its energy and achievements. A new logo and visual system is now in place helping to brings their brand to life across a wide range of communications. This video gives more detail about the process, and a look at the new visual system.